Presidents’ Day Activities

Information and activities are from KRP’s The Ultimate Holiday Activity Guide and News Relief’s A Plan for All Seasons both from the NIE Institute.

Presidents’ Day is a federal holiday and is observed on the 3rd Monday in the month of February.

Presidents’ Day officially observes the birthdays of two famous American leaders: George Washington (Feb. 22) and Abraham Lincoln (Feb. 12). However, many Americans take this day to honor all those who have served the United States as president.

The office of the U.S. president is the most powerful elective office in the world, partly because he is the leader of the world’s richest, most productive nation but also because he wears many hats. He serves as chief executive, commander-in-chief, chief diplomat, chief lawmaker, and chief of state. Find out more about each of these roles. Then write a Help Wanted ad for president of the United States. Check the classified section of the newspaper for examples of Help Wanted ads.

Newspaper ads often use a holiday or seasonal theme to sell products or services. Businesses often want to attract attention to those people who have some time off from work and might be deciding how to spend extra time and/or money.

Skim through the pages of the newspaper to find examples of ads that refer to Presidents’ Day, Abraham Lincoln or George Washington. Some ads may only use symbols or pictures that refer to this holiday. You may find other ads that use words or phrases to refer to the holiday. Other ads may use a combination of both.

Select two ads from the newspaper that refer to Presidents’ Day. One ad should be an example of what you think is an effective ad. The other ad should be one that you think is not so effective. ¬†Answer the following questions about each.

THE EFFECTIVE AD 

1. What is the ad trying to sell?

2. What type of symbols or words are used to make a connection between the product/service and Presidents’ Day?

3. Explain why you think this ad is effective.

THE INEFFECTIVE AD

1. What is the ad trying to sell?

2. What type of symbols or words are used to make a connection between the product/service and Presidents’ Day?

3. Explain why you think this ad is not as effective as the first ad you selected.

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